A shop which a correct VM is a shop that will attract more customers, which means more sales but also more precision required in maintaining a certain style and order.
The Visual Merchandisers we will send to your your shop won’t “simply” put their creativity at work: they will do that whilst sticking to the concept that lies behind the window display or entire shops. This can be done on a monthly, weekly or ever daily basis, according to your needs.
A good concept and an absolute honest design of your shop, windows, customer flows, hanging system and so on, is often just not enough. Sometimes what you need to sell more is a damn good Visual Merchandising tailored for you. By analysing your shop characteristics and fitting, our Theideasfactory VisualMerchandising department will find out the solution that best applies to your shop’s original concept. All our Visual Merchandisers have a business management education, plus they are absolute artists of folding and manipulation. When one says “being in the right hands”.
Both Theideasfactory Italy’s and China’s headquarters host a revolutionary Visual Merchandising school. We are so aware of its superiority that we nick-named it simply The School.
The School is the only school in the world where you will find all of these things:
featuring dozens of installed real shop-window and shops mock-ups (plus sculptures, moulds, casts, prototypes and didactic samples and photosgalleries describing the making-of of some of most challenging Theideasfactory projects)